Superstar Sir Elton John has released his very own premium non-alcoholic sparkling drink to the world of 0% tipples. We all love a party (Saturday night is all right, isn’t it?) and the days of designated drivers being stuck with cans of warm fizzy pop are long gone. The low and no-alcohol market has grown rapidly and Elton has entered with a classic sparkling made exclusively with Chardonnay grapes grown in Italy.
His Blanc de Blancs is ‘made for celebrating’ (time to get your Tiny Dancer shoes on) and uses a pioneering method that creates that classic depth and character you would expect from a sparkling wine, without generating any alcohol. The result is a bright, aromatic sip that mirrors a traditional Blanc de Blancs (French for ‘white of whites’) and has earned the stamp of approval from Elton John and husband David Furnish.
The branding is on point for Elton too, with his iconic E Star logo across a luxury blue backdrop which he says symbolizes ‘calm, depth and creativity’, as well as being on the cover of his Diamonds – Greatest Hits collection.
Capturing the same spirit of joy you get with traditional wines can be difficult when choosing from non-alcoholic options; some don’t taste great, some are hard to find and sometimes, there are none on offer at all. Sure you could knock up a non-alcoholic cocktail, or, you could grab a crisp cold glass of Elton’s elegant fizz, sit back and light yourself a candle (in the wind… ok ok I’ll stop now).
Plus, if you’re trying your hand at Dry Jan as well as a health kick, it’s only 19 calories a glass! So go on, get your Rocket Man shoes on and race down to Sainsbury’s to grab a bottle for just £10 today.
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